“Bookcrossing” is the practice of leaving a book in a public place to be picked up and read by others, who then do the same. This practice was created by bookcrossing.com, a collaborative project that allows people to track the books they leave, and connect with people who find them. Since bookcrossing.com launched the projects audience had evolved, but bookcrossing.com had not – until now. The goal for this project was to re-brand bookcrossing.com and update the way users interact with it, making it easy to understand and convenient to use in order to connect with a modern target audience.