You heard it here first! F1rst 88.9 is a radio station where great things get discovered. Their mission is to seek out what’s new and exciting in Vancouver in all forms of media and let their listeners know about it before anyone else gets the chance. F1rst talks to trendsetters, a coveted but difficult to reach audience. By advertising on F1rst FM, advertisers would be provided with a direct line to consumers with a large influence over their peers. The goal for this project was to create a brand that was eye catching and that could be applied to both B2B and B2C communications.